Envy Beauty Lab + Laser × Paulean
Concierge proposal · May 2026
A morning at Envy, reimagined

For Lindsey,
and the team
at Envy.

A concierge built around how a beauty studio actually runs — every call answered, every chair filled, every guest greeted.

Prepared by
Paulean
For
Envy Beauty Lab + Laser
Calgary
May 2026
Your three priorities
i
A receptionist who answers, always— during hours and after
ii
Proactive schedule optimization— filling gaps before they cost you
iii
A warm front desk— so every guest is greeted, not waiting
Section one
§

A morning in the life of your phone.

Let's start with the math. Slide the numbers to match your day — the answer changes as you do.

Calls per day, roughly
12
incoming calls during open hours
Calls missed during open hours
25%
of calls during open hours that go to voicemail
Average booking value
$350
blended across consults, touch-ups, treatments
Booking call length
8m
average minutes per booking call
After hours, how often does a call go to voicemail?
Time spent on the phone
8.8 hrs/wk
Lost revenue from missed calls
$8,610/mo
Of every 10 calls you miss, roughly 3 would have become bookings — that's the math behind the number above.
Section two
§§

Three things, in your order.

You told us what mattered most. We built around it — not the other way around.

i.

A voice that answers, always

During business hours, after hours, on Sundays. Every ring is picked up. Every booking lands in your Jane app.

ii.

A scheduler who looks ahead

You point at a gap — we find a way to fill it. Texting clients, offering moves, keeping the chairs warm.

iii.

A face at the door

Every guest greeted, every check-in handled — without anyone standing at the front. You stay with your clients.

Priority one
§

It's a Tuesday. 7:23pm.

The clinic closed at six. A new client just found Envy on Instagram and is calling. Here's what happens.

7:23

Phone rings at Envy's main line

Lindsey is closing up. The line forwards after three rings — no one needs to do anything.

Automatic
7:23

Paulean picks up — "Envy Beauty Lab, this is Paulean."

The script, the tone, the way you'd answer it yourself. The caller doesn't know they're not talking to your team.

Trained on Envy's voice
7:26

Caller wants a Complimentary Consultation with a Nurse Injector

Paulean opens your Jane app, finds an opening with Ashley on Thursday at 2:30. The caller is new — Paulean walks them through onboarding right on the call.

Live in Jane app
7:31

Appointment booked. Confirmation sent.

Client gets an email confirmation. Your morning starts with the booking already in your calendar, not a voicemail you have to chase.

In your inbox by morning
8:02am

You see the summary. That's it.

A short note: "Booked 1 new consult, handled 2 reschedules, took 1 product question — full details in your dashboard."

Your morning, easier
The setup

Three steps. One phone call.

No software to install, no app to learn. You'll be live by end of day.

i

You call your carrier

One short call to set up forwarding. Your line still rings first — only if no one picks up does it route to us.

≈ 10 minutes
ii

We learn your voice

A discovery call: how you answer, how you book, your services, your offers, the way Envy sounds.

≈ 30 minutes
iii

We're added to Jane

You add [email protected] as a user in Jane. We see what we need to see. We change only what you let us.

≈ 5 minutes
A question for you, Lindsey

Could you walk us through your Jane app interface for a minute? We want to match exactly how you book today — including the new-patient onboarding fields you use.

Priority two
§§

The conversation that fills the chair.

You see a gap. You tell us. We text the right clients, find a willing one, move the booking — and you don't lift a finger.

L
Lindsey → Paulean
Tuesday · 9:14am
Today 9:14 AM
Hey — Tuesday afternoon is light. Ashley's got a 1pm and a 4pm with a big gap. Can we see if anyone wants to move up?
Paulean
On it. I'll check Wed–Fri bookings for Ashley and offer a Tuesday slot.
Want me to lead with a 10% touch-up credit, or keep it as a courtesy ask?
Courtesy ask first. Credit only if they hesitate.
11:02 AM
Paulean
Jade Murphy's in. Moved her Thursday 3pm to Tuesday 2:15pm. Confirmed in Jane. ✓
P
Paulean → Jade
Tuesday · 10:48am
Today 10:48 AM
Paulean, for Envy
Hi Jade! It's Paulean from Envy Beauty Lab. We had a small change of plans on Thursday — any chance you'd be open to moving your 3pm with Ashley earlier in the week?
Tuesday at 2:15pm just opened up if that works.
10:53 AM
Oh that actually works better for me!
Tuesday 2:15 — done.
Wonderful — moving you now. You'll get a confirmation from Jane in a minute. See you Tuesday, Jade ✨
Before · Ashley's Tuesday
A $400 hole in the day
12:00
Botox follow-up · K. Chen
1:00
Injectable Touch Up · M. Lee
1:30
— gap —
2:00
— gap —
2:30
— gap —
3:00
— gap —
4:00
Consultation · D. Park
→
After · Ashley's Tuesday
A productive afternoon
12:00
Botox follow-up · K. Chen
1:00
Injectable Touch Up · M. Lee
1:30
— gap —
2:15
Moved · Jade Murphy
3:00
New · S. Patel (walk-in ref.)
3:30
— gap —
4:00
Consultation · D. Park
A question for Lindsey
§

When the schedule changes,
who should hear about it?

Tap your preference. We'll build the workflow around it.

We can change this during your trial. Most owners realize what they actually want after the first week.

Priority three
§§§

A door that greets back.

An iPad at your reception. Branded to Envy. Every walk-in, returning client, and consult check-in handled without anyone standing at the desk.

In your aesthetic

The kiosk takes on Envy's identity — the cream, the gold, the serif. It feels like a piece of your studio, not a piece of tech.

i
Returning clients

Phone number lookup, instant check-in, Ashley or Christine gets pinged.

ii
First-time guests

A graceful welcome flow. Intake questions handled before they sit down.

iii
Walk-ins

Get the right info, set the wait expectation, alert your team — all without interrupting a treatment.

We can use your existing iPad, or set you up with one. The choice doesn't change the experience.

Envy Beauty Lab + Laser
Welcome.
Tap to begin your visit

A live preview · this is your kiosk today

Built for your stack

We met your team before today.

A quick walk through what we already understand about how Envy runs.

Your practitioners
Ashley Lefurgey
Nurse Injector
Christine Metcalfe-Gant
Nurse Injector
Plus your Skin Experts, Laser team, and Skin Envy Members program — all visible in Jane, all bookable through us.
Treatments we'll book
  • Complimentary Consultation with Nurse Injector
  • Injectable Touch Up · Injectable Follow Up
  • Virtual Injectable Consultation
  • Laser Hair Removal · GentleMax Pro
  • Face + Body Contouring · Skin Envy Members
»

All we need from you to get started: add [email protected] as a user in Jane. Five minutes, on your end, on day one.

The investment
§§

What it costs, honestly.

A simple package built around your three priorities. The third tile is optional — toggle it on to see what changes.

Receptionist Service · 1 hour/day
Calls answered during your hours and after, bookings handled in Jane, new clients onboarded on the call.
Priority i
$299/mo
Proactive Scheduling
Included with receptionist. We watch the calendar, you point at gaps, we text clients and fill them.
Priority ii
included
Front Desk Concierge
iPad check-in in Envy's aesthetic. Use your existing tablet — or we'll set one up for $1k one-time.
Priority iii
$99/mo
add one, or neither
+ Essential Plan for the business
An entire support function for the rest of your business. 2–3 tasks/day · 50 tasks/month. Supplies, hiring, marketing, vendor management, technical docs.
Optional
$499/mo
+ Personal Plan for you
Same six roles, pointed at your life instead of the business. ~10 tasks/month. Travel research, gift sourcing, appointment coordination, returns, personal calendar.
Optional
$99/mo
Your monthly
$398
Receptionist · Scheduling · Front Desk
30 days free to tune everything together. Cancel anytime, no contract, no setup fees outside of optional iPad hardware.

For context: a full-time receptionist in Calgary runs $5,000+/mo fully loaded — salary, CPP/EI/WCB, benefits, vacation, training. And that covers ~40 hours, Monday to Friday. Nights, Sundays, statutory holidays still go to voicemail. Paulean is on across all of those.
If you add an optional plan

Things Lindsey stops doing.

Two flavors — one for the business, one for you. Pick one, switch later, or skip both. Same Paulean team either way.

Essential — for the business
2–3 tasks per day · 50 tasks/month · $499/mo
For Envy
OfficeReorder Botox vials and skincare stock before they run out.
HiringPost the new injector role, screen 30 resumes down to your top 5.
MarketingDraft the May newsletter and three Instagram captions for Skin Envy Members.
VendorNegotiate the new GentleMax service contract — back to you with options.
TravelBook flights, hotel, and dinners for the Calgary Beauty Show in October.
ComplianceFile the annual cosmetic medical device registration with Health Canada.
TechnicalWrite up the laser device protocol for your new RN's first week.
SalesBuild a follow-up sequence for last quarter's complimentary consults who didn't book.
OperationsMap and document your end-of-day closing checklist so your team owns it.
— or —
Personal — for you
~10 tasks/month · $99/mo · pointed at your life, not the business
For Lindsey
TravelResearch and book your anniversary weekend in Banff — restaurants too.
FamilyFind a summer camp for the kids, compare three options, register the one you pick.
ErrandsReturn the dress that didn't fit. Track the refund. Done.
GiftsSource thoughtful birthday gifts for your sister and mom — three options each.
AppointmentsCoordinate your dentist, the kids' dentist, and the vet — same week if possible.
ResearchGet quotes from three landscapers for the backyard project.
PlanningPlan your daughter's birthday party — venue, vendors, invites, all of it.
CalendarManage your personal calendar. Reschedule when things conflict.
Life adminTrack down a receipt for taxes. Renew the passport. The small stuff that never gets done.

Same team, same number, same way of working. You decide whether they're pointed at Envy, or at the rest of your life.

The promise
§§§

An employee who never quits.

A receptionist who doesn't get sick, doesn't go on vacation, doesn't leave for a better offer — and yet you can let go of, gracefully, the day it stops working.

— i —
Doesn't disappear.

No two-week notice. No replacement to train. No coverage gaps. Paulean answers every call from day one until the day you say stop.

— ii —
Doesn't lock you in.

Cancel anytime, in writing, takes one email. No contract, no penalty, no negotiation. The flexibility is part of the product.

— iii —
Doesn't cost like one.

A full-time receptionist in Calgary runs $5,000+/mo fully loaded — and only covers business hours, weekdays. Paulean is $399, on through evenings, Sundays, and holidays. The math is the math.

Your first month

Thirty days, together.

Not a free sample — a co-design period. We tune the experience to Envy specifically, week by week.

Week one

Setup & voice

  • Call forwarding live
  • Paulean added to Jane
  • Voice + script training
  • Front desk kiosk installed
Week two

Tuning the calls

  • Review every call recap
  • Refine the script
  • Adjust booking flow
  • Onboard new-client form
Week three

Proactive outreach

  • First gap-fill campaign
  • Notification preference live
  • Tune outreach tone
  • Review fill rate together
Week four

Steady state

  • Weekly summary cadence
  • Front desk metrics review
  • Decide on Essential add-on
  • Confirm or cancel
What we'd love to learn from you
§§§

Before we go, a few questions.

So we can have everything ready for day one.

Roughly how many calls a day, today?
We'll use this to confirm 1 hour/day of receptionist time fits — and adjust during the trial if it doesn't.
Can you walk us through your Jane app screen?
Five minutes is plenty. We need to see how you book, what fields you use for new patients, and which categories sit where.
When a schedule moves, who hears about it first?
You, the clinician, or both? Your answer shapes the whole proactive workflow.
Do you have an iPad we can use for the front desk?
Any reasonably recent tablet works. If not, we set one up for a one-time $1,000.
What's the moment you'd notice this is working?
A morning you don't dread the voicemail queue? A week with no gaps in Ashley's calendar? Help us measure what matters to you.